I watched this great video by Simon Sinek where he stated “People don’t buy what you do, they buy why you do it”. After watching a very engaging video at http://www.startwithwhy.com/, I began to think about how to effectively communicate the “Why Behind Nexercise” so we can begin to project that outward. With Nexercise the entire lifestyle is the product, and here’s what I have come up with to communicate what the essence of Nexericse is:
Starting with why (in turquoise/aqua):
“We believe exercise doesn’t have to be boring, and that you don’t have to drastically change your lifestyle to be healthy. We believe being healthy is a mindset, that’s 99% mental, not physical. The way we challenge traditional thought is by making physical activity more fun and rewarding through our mobile game. All it takes is 15 minutes to see change… Stop debating exercising and start Nexercising.”
“If you are the type of person who makes excuses not to exercise or who doesn’t have time to exercise, boy do we have the perfect solution for you. We believe that 15 minutes of change can lead you to a healthier life and that being healthy is a mindset, that’s 99% mental, not physical. Our mobile app makes physical activity more fun and rewarding. No more excuses, no more boring exercise, just Nexercise”
Think these are compelling “why” approaches?