We were thankful on Thanksgiving, got our retail deals on Black Friday, and received our online discounts on Cyber Monday. Tuesday, however, is now dedicated to giving.
The New York 92nd Street Y in conjunction with The United Nations Foundation have kicked off Giving Tuesday and hope to establish a new day of giving in the minds of Americans everywhere. The Giving Tuesday website states, “GivingTuesday™ is a campaign to create a national day of giving at the start of the annual holiday season. It celebrates and encourages charitable activities that support nonprofit organizations.”
An impressive group of companies and organizations have decided to participate and spread the word, including Microsoft, JP Morgan Chase, and The Case Foundation. Our management team jumped at the opportunity to be a part of this new and exciting initiative. According to Nexercise CEO, Ben Young, “Nexercise, at its core, is about helping people. It only makes sense for us to become involved in this movement.” He then went on to say, “Giving Tuesday is such a great concept that I can’t believe no one ever thought about it before.”
True to its startup form, we have come up with an innovative way to participate and involve our users. Through a partnership with mobile rewards platform, SessionM, Nexercise users are able to accumulate points that can be redeemed for gift cards. But instead of using mPoints to get gift cards at Sports Authority, Amazon, Fandango, or Bath and Body works, we are encouraging our users to donate the financial value of their points to charities like The American Cancer Society, The American Red Cross, The Wounded Warrior Project, or any number of other charities.
We hope this tradition continues. People everywhere need help. We just hope that the people our product help pay it forward by donating a portion of their in-app earnings to those in need. In the future, we would love to be able to rally our Nexercise family to help when disaster strikes, as it has in past hurricanes and earthquakes. We have a great community and I am certain they will rise to the challenge.