About Us

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At Nexercise, we believe that exercise doesn’t have to be boring, and that you don’t have to drastically change your lifestyle to be healthy. 

Ben Head ShotBenjamin Young

CEO & Chief Motivator

Benjamin originally conceived the idea behind Nexercise from his personal frustrations of trying to maintain his weight while working at a very demanding job, and simultaneously continuing his education. He has worked in many entrepreneurial environments in a variety of capacities, from software development, to product management and executive management. Prior to co-founding Nexercise, he co-founded C.Y. Strategy, a boutique strategy and management-consulting firm focused on providing advisory services to early and mid-stage ventures. At Angel (a subsidiary of MicroStrategy), he pioneered some of the most critical features of the voice application system, leading a 75% reduction of development costs and a revenue increase of more than 100%. At Precipia Systems, he served as the Director of Technology where he managed cutting-edge research in unstructured data analytics.

Benjamin holds a Master of Business Administration from The Wharton School of the University of Pennsylvania, with a concentration in Entrepreneurial Management. During the program, he earned the elite designation of Palmer Scholar, which is the school’s highest academic distinction, reserved for the top five percent of the graduating class. He also holds a Bachelor of Science in Computer Science from the University of Virginia. Benjamin is deeply passionate about technology and is constantly looking to solve real world problems with disruptive innovations.


Greg Headshot MediumGreg Coleman

President & Chief Operating Officer

Greg brings more than 18 years of management and operations expertise to the Nexercise team. He has extensive experience leading teams through complex and rapidly changing situations and has advised early-stage, mid-stage, and Fortune 100 companies in a number of critical areas, including strategy, management, operations, business development and marketing. Greg runs the business side of Nexercise by leading operations, business development, marketing, legal, and finance.

Prior to co-founding Nexercise, Greg and Ben co-founded the boutique strategy consulting firm C.Y. Strategy. Together they have provided advisory services to early-stage, mid-stage, and not for profit organizations. Greg also serves as a Lieutenant Colonel in the Air National Guard where he is a squadron commander. Previously, Greg was the deputy commander of a seven-department U.S. Air Force operations organization where he led all facets of daily operations. He was also an operations program manager where he managed the utilization of over $233M in aircraft inventory and 80 flight crew members while leading all associated interactions and execution. He managed the safe transportation of government and military VIPs, including the U.S. Speaker of the House and foreign Heads of State.

In his military role, Greg is a Command Pilot with over 3,500 flight hours and while on active duty, he completed over 60 global combat and combat support missions and commanded one of the first missions in support of the national response to hurricane Katrina. He is a leader with formal training, real-world experience, and numerous awards.

Greg received a Masters of Business Administration from The Wharton School with a dual major in finance & entrepreneurial management. He has also earned a B.S. in Electrical Engineering from the United States Air Force Academy. Greg holds certifications in Advanced and Applied Financial Modeling and is also a graduate of the Department of Defense’s Defense Acquisition University’s Fundamentals of Systems Acquisition program.


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