At Nexercise, we believe that exercise doesn’t have to be boring, and that you don’t have to drastically change your lifestyle to be healthy.
CEO & Chief Motivator
Benjamin originally conceived the idea behind Nexercise from his personal frustrations of trying to maintain his weight while working at a very demanding job, and simultaneously continuing his education. He has worked in many entrepreneurial environments in a variety of capacities, from software development, to product management and executive management. Prior to co-founding Nexercise, he co-founded C.Y. Strategy, a boutique strategy and management-consulting firm focused on providing advisory services to early and mid-stage ventures. At Angel (a subsidiary of MicroStrategy), he pioneered some of the most critical features of the voice application system, leading a 75% reduction of development costs and a revenue increase of more than 100%. At Precipia Systems, he served as the Director of Technology where he managed cutting-edge research in unstructured data analytics.
Benjamin holds a Master of Business Administration from The Wharton School of the University of Pennsylvania, with a concentration in Entrepreneurial Management. During the program, he earned the elite designation of Palmer Scholar, which is the school’s highest academic distinction, reserved for the top five percent of the graduating class. He also holds a Bachelor of Science in Computer Science from the University of Virginia. Benjamin is deeply passionate about technology and is constantly looking to solve real world problems with disruptive innovations.
President & Chief Operating Officer
Greg brings more than 18 years of management and operations expertise to the Nexercise team. He has extensive experience leading teams through complex and rapidly changing situations and has advised early-stage, mid-stage, and Fortune 100 companies in a number of critical areas, including strategy, management, operations, business development and marketing. Greg runs the business side of Nexercise by leading operations, business development, marketing, legal, and finance.
Prior to co-founding Nexercise, Greg and Ben co-founded the boutique strategy consulting firm C.Y. Strategy. Together they have provided advisory services to early-stage, mid-stage, and not for profit organizations. Greg also serves as a Lieutenant Colonel in the Air National Guard where he is a squadron commander. Previously, Greg was the deputy commander of a seven-department U.S. Air Force operations organization where he led all facets of daily operations. He was also an operations program manager where he managed the utilization of over $233M in aircraft inventory and 80 flight crew members while leading all associated interactions and execution. He managed the safe transportation of government and military VIPs, including the U.S. Speaker of the House and foreign Heads of State.
In his military role, Greg is a Command Pilot with over 3,500 flight hours and while on active duty, he completed over 60 global combat and combat support missions and commanded one of the first missions in support of the national response to hurricane Katrina. He is a leader with formal training, real-world experience, and numerous awards.
Greg received a Masters of Business Administration from The Wharton School with a dual major in finance & entrepreneurial management. He has also earned a B.S. in Electrical Engineering from the United States Air Force Academy. Greg holds certifications in Advanced and Applied Financial Modeling and is also a graduate of the Department of Defense’s Defense Acquisition University’s Fundamentals of Systems Acquisition program.
VP of Engineering
Olubunmi “Boomie” Odumade is Nexercise’s VP of Engineering. She is responsible for ensuring the quality of the product as well as managing community user outreach. Boomie is a proven leader with over 16 years of industry experience delivering highly visible, large scale technology solutions. She has worked on a variety of large-scale applications, usually in the government sector, and she has been instrumental in ensuring the quality and timely delivery of the applications.
With passions in both technology and education, she has also delivered courses as an adjunct professor at various colleges. Whatever she does, she constantly seeks ways to improve quality, decrease time, or decrease cost. She keeps an eye on relevant technical news in the industry to ensure customer segmentation and competitive analyses are current.
Boomie holds a Master of Business Administration from The Wharton School of the University of Pennsylvania. She earned her Bachelor of Science degree in Mechanical Engineering from the University of Minnesota. She also earned her Master of Science degree in Computer Science from the University of Wisconsin.
Seppo E. Iso-Ahola, Ph.D., University of Maryland School of Public Health. Dr. Iso-Ahola is an expert in exercise motivation and has developed theoretical models to explain why people do or do not exercise.
Dr. Iso-Ahola’s research interests and activities are two-fold: (1) Social psychological factors in athletic performance (e.g. mental training), and (2) social psychology of exercise and health (e.g. motivation for exercise). He has published four books and over 70 research articles in refereed journals and chapters in edited books. He has received three prestigious research awards and had been invited to serve as distinguished visiting professor in Australia, Canada, Finland, Holland, and New Zealand.
As an advisor to Nexercise, Dr. Iso-Ahola advises the team in the proper use of psychological drivers to influence exercise behavior among individuals and how to properly drive increased exercise and resulting use of the application. He also assists in product development and improvement through the optimal use of psychological motivators within the game.
A winner of several research awards, Dr. Iso-Ahola is a leader in his field. He currently teaches graduate level courses in the social psychology of sports and leisure, the psychology of exercise and health, and proper research methods. His current research projects include the study of exercise motivation, positive illusions and athletic success, and the effects of walking vs. riding on performance in the PGA Tour.
Dr. Iso-Ahola’s has dedicated over 35 years of education and training to the research and understanding of exercise motivation and sports psychology. He holds a B.S. in Sport Psychology from the University of Illinois, Champaign-Urbana, a M.S. in Sport Psychology from the University of Jyvaskyla, Finland, and a Ph.D. in Social Psychology from the University of Illinois, Champaign-Urbana
Derek L. Hansen, Ph.D., is Assistant Professor, School of Technology, at Brigham Young University. Dr. Hansen’s research and teaching focuses on understanding and designing social technologies for the public good. His research fits within the broader human-computer interaction (HCI) field, which focuses on the “design, evaluation, and implementation of interactive computing systems for human use”. He has extensive experience studying communities and technologies like the ones in Nexercise.
He has worked with the Social Media Research Foundation and Human Computer Interaction Lab (HCIL) to develop and evaluate NodeXL, a free network analysis and visualization tool that runs in Microsoft Excel and is designed to help community analysts make sense of the mass of data available via social media tools such as Twitter, Facebook, and email. As a result, Dr. Hansen advises the Nexercise team by providing expert advice on the development and evaluation of the social community, mobile user interface, and game elements.
Dr. Hansen’s current research projects include analyzing social media, mobile-based games, social network analysis of technology-mediated experiences, and consumer health informatics. Additionally, he released a book in 2010 about social media systems and how to better understand the social connections that form within them using social network analysis.
Prior to joining academia, Dr. Hansen was a Senior Healthcare Analyst and Independent Healthcare Consultant. He received his B.A. in Economics from Brigham Young University and his Ph.D. in Information from the University of Michigan, Ann Arbor. He has served as the primary investigator (PI) on numerous research studies including ones for The National Science Foundation and Microsoft.